DENMARK'S MOST AMBITIOUS SHIRT BRAND

BARONS has created the ultimate business shirt that makes life easier for all shirt warriors

Hvad hjalp coolgroup med
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introducing BARONS

A BARONS shirt is not just a shirt. Many visible and invisible choices have been made on the road to the ultimate business shirt.

BARONS is a Danish, online-based shirt brand that produces shirts of the highest quality. Instead of focusing on the next trend, BARONS nerd out on every little detail of the classic shirt. The concept is designed to simplify life for the busy shirt warrior. In short, shirts designed to stand the test of time.

Jacob Risgaard, CoolGroup
Jacob Risgaard, CoolGroup

"Why shouldn't Denmark be a leader in shirts when we're a leader in all kinds of other designs?"

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what does BARONS offer?

Classic business shirts in the world's best ELS cotton

BARONS develops its own signature fabrics that form the basis of the four classic men’s shirt styles. BARONS uses only 3% of the world’s best cotton to ensure the best fit, comfort and longevity. In addition, we have made a choice to opt out of using any kind of plastic in our textiles.

the collaboration with COOLGROUP

Top-tuned warehouse and logistics optimisation

Cool Group has helped BARONS relocate their warehouse, which has ensured an upgrade of the packing process. CoolRunner handles the shipping, so shirts can be delivered quickly and cheaply to shirt warriors in Denmark and abroad. In addition, Jacob Risgaard & CoolGroup provide inspiration, network and good energy, says Joachim Latocha, founder of BARONS.

"Today's fashion industry has become too obsessed with the next new trend. We create timeless shirts that never go out of style."
Joachim-Latocha, CEO Barons
who we are

We strive to make a positive contribution to the world around us.

CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.