DENMARK'S MOST AMBITIOUS SHIRT BRAND
BARONS has created the ultimate business shirt that makes life easier for all shirt warriors
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A BARONS shirt is not just a shirt. Many visible and invisible choices have been made on the road to the ultimate business shirt.
BARONS is a Danish, online-based shirt brand that produces shirts of the highest quality. Instead of focusing on the next trend, BARONS nerd out on every little detail of the classic shirt. The concept is designed to simplify life for the busy shirt warrior. In short, shirts designed to stand the test of time.
"Why shouldn't Denmark be a leader in shirts when we're a leader in all kinds of other designs?"
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Classic business shirts in the world's best ELS cotton
BARONS develops its own signature fabrics that form the basis of the four classic men’s shirt styles. BARONS uses only 3% of the world’s best cotton to ensure the best fit, comfort and longevity. In addition, we have made a choice to opt out of using any kind of plastic in our textiles.
Top-tuned warehouse and logistics optimisation
Cool Group has helped BARONS relocate their warehouse, which has ensured an upgrade of the packing process. CoolRunner handles the shipping, so shirts can be delivered quickly and cheaply to shirt warriors in Denmark and abroad. In addition, Jacob Risgaard & CoolGroup provide inspiration, network and good energy, says Joachim Latocha, founder of BARONS.
We strive to make a positive contribution to the world around us.
CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.