COOLSHOP'S SWEDISH GAMING ARM

Spelbutiken.se is Sweden's ultimate online game store, fuelled by a huge passion for gaming, pop culture and everything that surrounds it!

Hvad hjalp coolgroup med
streamline-icon-business-team-goal@140x140Created with Sketch.

Lipsum ers nsamsen

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vestibulum egestas tellus, eget ultrices purus dignissim quis.

streamline-icon-network-pin@140x140Created with Sketch.

Lipsum ers nsamsen

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vestibulum egestas tellus, eget ultrices purus dignissim quis.

streamline-icon-e-commerce-cart-browser@140x140Created with Sketch.

Lipsum ers nsamsen

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vestibulum egestas tellus, eget ultrices purus dignissim quis.

introducing SPELBUTIKEN.SE

A bunch of passionate Swedish gamers

Spelbutiken has always held on to their passion for games, and that’s what drives them every day. The playful joy that we associate with video games from childhood is still as prominent in the organisation today. Spelbutiken simply loves games, the gaming culture and all the passionate fans.

Jacob Risgaard, CoolGroup
Jacob Risgaard, CoolGroup

“Hvorfor skal Danmark ikke være førende på skjorter, når nu vi er førende på alt muligt andet design.”

Indtil videre har vi opnået følgende

streamline-icon-analytics-bars@140x140Created with Sketch.
0 %
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vestibulum egestas tellus, eget ultrices purus dignissim quis.
streamline-icon-monitor-heart-rate-1@140x140Created with Sketch.
0 K
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vestibulum egestas tellus, eget ultrices purus dignissim quis.
streamline-icon-hierarchy-4@140x140Created with Sketch.
0 %
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vestibulum egestas tellus, eget ultrices purus dignissim quis.
what does SPELBUTIKEN.SE offer?

The Geek culture is integrated into Spelbutik's DNA

Spelbutiken.se is the ultimate game store where you can find the best and latest games, gaming accessories, merchandise and a wide range of collectibles and products for even the most demanding geeks, all at the best prices on the market. Nerd culture is in every way fully integrated into Spelbutiken’s DNA and identity. Spelbutiken even has their own studio where they make a lot of video content, mainly about video games and pop culture.

THE COLLABORATION WITH COOLGROUP

Coolshop and Spelbutiken – a match made in heaven

Spelbutiken became part of the CoolGroup family in 2008. It was the perfect match. A symbiosis born out of shared values and the same great love of gaming. The co-operation between CoolGroup and Spelbutiken has resulted in very competitive prices, excellent service and a standard that would not have been possible without the inclusion in CoolGroup. We look forward to the continued co-operation in the coming years with future success.

"Gaming creates joy. So somehow, we sell joy. At low prices, of course"
Johan, CEO, Spelbutiken.se
who we are

We strive to make a positive contribution to the world around us.

CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.