LUXURIOUS BABY CLOTHES
Luksusbaby is Denmark's leading fashion retailer for children
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"It all started in the living room"
Luksusbaby began as a maternity project when Ann-Louise Christine Aasted was at home with her twins. She felt that the selection of quality children’s clothing in Danish webshops was limited. With Ann-Louise’s experience from customer service and with a passion for fashion, a real need quickly arose for a universe where selection, content, distinctive personality and, not least, service would come together. All brands at Luksusbaby are carefully selected based on our own experience with quality and design.
"Luksusbaby is a true North Jutland success story that has managed to crack the code to the difficult discipline of selling children's and youth clothing online."
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Fashion for the little ones
At Luksusbaby you will find a large selection of fashion and equipment for children and young people from 0-16 years from the most popular brands. Our foundation is based on openness, simplicity and loyalty – three factors that permeate the webshop, the physical store and not least the relationship with customers and suppliers. At Luksusbaby, our mission is to be the ones who set the bar with extraordinary service. We want to be there when our customers need us. Our goal is happy, satisfied and loyal customers. That’s why we offer a service you won’t find anywhere else.
More stores, bigger warehouses and new markets
Luksusbaby became part of the CoolGroup family in 2021, and the collaboration will support the planned expansion in the Nordic region and Europe, as well as the opening of even more physical stores.
We strive to make a positive contribution to the world around us.
CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.