THE BUTCHER OF ALL OF DENMARK

MrBeef delivers quality meat to your door from animals that have been well cared for

Hvad hjalp coolgroup med
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introducing MRBEEF

MrBeef is an online meat market that gives the whole of Denmark the opportunity to get their hands on luxury quality

At MrBeef, the focus is on handling, quality and the old butcher experience – only online. The company has its own stable of butchers and chefs who ensure the customer has a flavour and shopping experience beyond the ordinary. As a result, MrBeef has set a whole new standard for how consumers get their quality meat.

Jacob Risgaard, CoolGroup
Jacob Risgaard, CoolGroup

"At MrBeef.dk, we are dealing with a super competent owner who is a professional himself. That's one of the reasons why a company like this keeps growing."

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what does MRBEEF offer?

30 years of experience with meat

MrBeef.dk is built on the vision of giving customers access to the best meat while still providing the old-fashioned butcher experience. Furthermore, MrBeef.dk differs from traditional meat wholesalers in that the company has its own butchers who know exactly how to cut and handle the meat.

THE COLLABORATION WITH COOLGROUP

The collaboration further fuelled an already steep growth curve

“We have gone from zero to almost 10 million in turnover in four years, and we have doubled our turnover every year. In 2020, we expect to hit around DKK 20 million, and with CoolGroup on board, we can draw on a wealth of experience in e-commerce, board work and scaling companies,” says CEO Ole Østberg.

"A year ago, we were two and a half full-time employees. Now we are 15. The order volume has also grown from 12,000 in 2019 to 54,000 last year. And this year we expect 80,000-90,000 orders. CoolGroup is a great support when things are moving so fast."
who we are

We strive to make a positive contribution to the world around us.

CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.