THE BUTCHER OF ALL OF DENMARK
MrBeef delivers quality meat to your door from animals that have been well cared for
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MrBeef is an online meat market that gives the whole of Denmark the opportunity to get their hands on luxury quality
At MrBeef, the focus is on handling, quality and the old butcher experience – only online. The company has its own stable of butchers and chefs who ensure the customer has a flavour and shopping experience beyond the ordinary. As a result, MrBeef has set a whole new standard for how consumers get their quality meat.
"At MrBeef.dk, we are dealing with a super competent owner who is a professional himself. That's one of the reasons why a company like this keeps growing."
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30 years of experience with meat
MrBeef.dk is built on the vision of giving customers access to the best meat while still providing the old-fashioned butcher experience. Furthermore, MrBeef.dk differs from traditional meat wholesalers in that the company has its own butchers who know exactly how to cut and handle the meat.
The collaboration further fuelled an already steep growth curve
“We have gone from zero to almost 10 million in turnover in four years, and we have doubled our turnover every year. In 2020, we expect to hit around DKK 20 million, and with CoolGroup on board, we can draw on a wealth of experience in e-commerce, board work and scaling companies,” says CEO Ole Østberg.
We strive to make a positive contribution to the world around us.
CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.