COOLSHOP'S SWEDISH GAMING ARM
Spelbutiken.se is Sweden's ultimate online game store, fuelled by a huge passion for gaming, pop culture and everything that surrounds it!
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A bunch of passionate Swedish gamers
Spelbutiken has always held on to their passion for games, and that’s what drives them every day. The playful joy that we associate with video games from childhood is still as prominent in the organisation today. Spelbutiken simply loves games, the gaming culture and all the passionate fans.
“Hvorfor skal Danmark ikke være førende på skjorter, når nu vi er førende på alt muligt andet design.”
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The Geek culture is integrated into Spelbutik's DNA
Spelbutiken.se is the ultimate game store where you can find the best and latest games, gaming accessories, merchandise and a wide range of collectibles and products for even the most demanding geeks, all at the best prices on the market. Nerd culture is in every way fully integrated into Spelbutiken’s DNA and identity. Spelbutiken even has their own studio where they make a lot of video content, mainly about video games and pop culture.
Coolshop and Spelbutiken – a match made in heaven
Spelbutiken became part of the CoolGroup family in 2008. It was the perfect match. A symbiosis born out of shared values and the same great love of gaming. The co-operation between CoolGroup and Spelbutiken has resulted in very competitive prices, excellent service and a standard that would not have been possible without the inclusion in CoolGroup. We look forward to the continued co-operation in the coming years with future success.
We strive to make a positive contribution to the world around us.
CoolGroup invests in retail, fashion, technology and business innovation. We are proud to support a diverse and meaningful cluster of companies and startups, where our investment approach is always long-term and responsible.